Chief Minister M Karunanidhi penned this theme song for the World Tamil Classic Conference. A R Rahman composed the music for this song while Gautham Menon directed the video album. Its amazing...mind blowing!
Wednesday, June 16, 2010
Wedding Jewellery TVC - Tanishq
Presently, advertising in the jewellery segment is either celebrity-driven or direct in approach, showing a model decked up in jewellery, or portraying something abstract. Am not very sure about the North Indian jewellery ads, but those TVC’s in the South are really atrocious. Women clad in jewellery from head to toe dancing around the store or a husband gifting something to his wife, are some of the typical ones.
The one I saw lately was very impressive and completely different from the rest. The TVC tells the tale of a mother, who uses Tanishq's range of wedding jewellery to persuade her daughter to see herself as a bride; which consequently, makes the daughter open up to a marriage proposal. This concept is handled in a very neat and subtle way. It showcases an educated, independent and modern woman of the day who is in the verge of making a decision in life. The TVC showcases a family (daughter, father & mother) travelling in a car as the father begins discussing a wedding proposal for his daughter. The girl at once shows her disinterest towards marriage. So the intelligent mother decides to stop at the Tanishq store and begins to select some jewellery. The daughter, who walks in as well, is adorned with wedding jewellery and begins to fall in love with herself dressed as a bride.
At the store, as the girl seems to like the
ornaments the mother interrupts and says “oh is this wedding jewellery? We are not interested” (to the shop keeper). Soon they return to the car and few seconds later, the girl enquires about the proposal with her father. Finally, the mother sends a sms to the father who is seated in front beside the daughter who is the driver. “It’s been 25 yrs and you still don’t understand your daughter/ women’s mind”.
A lot of care has been taken in the making of this commercial that this TVC has a North version and a South Indian version. Both versions have the same storyline and protagonists; but the jewellery used is different – stone jewellery has been used in the North version, while plain gold is showcased in the South version. An innovative thought for the jewellery segment! Congratulations Lintas!
The one I saw lately was very impressive and completely different from the rest. The TVC tells the tale of a mother, who uses Tanishq's range of wedding jewellery to persuade her daughter to see herself as a bride; which consequently, makes the daughter open up to a marriage proposal. This concept is handled in a very neat and subtle way. It showcases an educated, independent and modern woman of the day who is in the verge of making a decision in life. The TVC showcases a family (daughter, father & mother) travelling in a car as the father begins discussing a wedding proposal for his daughter. The girl at once shows her disinterest towards marriage. So the intelligent mother decides to stop at the Tanishq store and begins to select some jewellery. The daughter, who walks in as well, is adorned with wedding jewellery and begins to fall in love with herself dressed as a bride.
At the store, as the girl seems to like the
ornaments the mother interrupts and says “oh is this wedding jewellery? We are not interested” (to the shop keeper). Soon they return to the car and few seconds later, the girl enquires about the proposal with her father. Finally, the mother sends a sms to the father who is seated in front beside the daughter who is the driver. “It’s been 25 yrs and you still don’t understand your daughter/ women’s mind”.A lot of care has been taken in the making of this commercial that this TVC has a North version and a South Indian version. Both versions have the same storyline and protagonists; but the jewellery used is different – stone jewellery has been used in the North version, while plain gold is showcased in the South version. An innovative thought for the jewellery segment! Congratulations Lintas!
Monday, April 5, 2010
Angadi Theru, an award material!
After being disappointed watching a whole lot of flops, I finally got to watch a good Tamil movie this weekend. Angadi Theru, a realistic film representing the pitiful lives of those salespersons who are employed at the large textile showrooms in T.Nagar, was a big reassurance of the fact that Tamil directors can make sensible and rational movies. It’s been really long since I saw a good Tamil film after Mozhi and now I was pleasantly surprised with ‘Angadi Theru’, a classic film.
Hats off to the Director, Vasantha Balan for such a brilliant attempt in showcasing the realities of those young boys and girls who work as sales people in the ever crowded multi-storied shops of T.nagar. Their miseries are unknown to Chennai-ites themselves. And if you're a Chennai-ite, you must appreciate this filmmaker for this bold attempt.
Hats off to the Director, Vasantha Balan for such a brilliant attempt in showcasing the realities of those young boys and girls who work as sales people in the ever crowded multi-storied shops of T.nagar. Their miseries are unknown to Chennai-ites themselves. And if you're a Chennai-ite, you must appreciate this filmmaker for this bold attempt.The cruelly of the shop keepers who are their bosses, miserable living spaces, ill-treatment at work, poor salaries and humiliating dialogues of store managers are very well depicted. This is a film with no commercial element in it. The emotions of the characters are very well portrayed especially that of the little girl in the village, the hero’s sister asking for a shopping bag that is carried by a couple at the bus stop. The bag bears the name of the shop 'Senthil Murugan stores' in which her brother’s works. This event brings out the love of a little sister who longs for her brother who is the bread winner of the family.
The cinematography is awesome and the framing of each and every detail on the crowded ‘Ranganathan Street’ definitely needs to be applauded. Selection of cast of this subject is excellent. The dialogues are powerful and fantastic. I will call this film an award material!
On the whole, 'Angadi Theru' is a great treat to those who are slowly giving up hope in Kollywood directors. Tamil cinema can certainly regain its charm and class in the coming years, let’s be hopeful.
Thursday, April 1, 2010
Catching up....
Often in life we continue living with a lot of guilt. Sometime its accidental and cannot be avoided but most of the time it’s because we do not give it a serious thought or due consideration.I am so guilty of not doing justice to my MBA. Gotta complete this somehow, but am nowhere close to figuring out how? Similarly, am so guilty of not reading enough, not waking up early in the morning so that I can catch up on reading, exercise etc.
On top of my guilt list is – Not updating my dear dear dear blog, the space that I created for myself in this world with a lot of passion! Though I have many many things in mind which I would like to write about and express, its just not happening. But this guilt is causing a lot of stress in my mind and I’ve decided to give it my best shot. So here we go with some updates…
Having moved to ECC, there are many good things happening in life. I’ve completed several projects in these three months. The most remarkable achievement being – ‘Reflections’, a booklet on ECC’s Recreation Club activities and a souvenir called ‘Art Heritage of India’ comprising of paintings by a well-known painter Mr.Rajam (my boss’s Mama). These books were released at an event by L&T’s CFO Mr.Y.M Deostalee. It was a moment of pride! In the beginning of last month, I had the opportunity to travel to Delhi to visit DIAL- Delhi International Airport Limited. Needless to say, it was a amazing experience.
ECC is buzzing with activity all the time. The campus is amazing with its award winning huge buildings and it’s a great feeling when you walk into this place every day (though I always wish to be paid a little more). Invariably there is some inauguration, stall, mela, carnival, health check-ups etc happening all the time around the campus. Above all, the food here is pretty good. Soups, veggie salads, fruits, butter milk….quite a balanced and nutritious meal at a really subsidized cost.
I’ve become a member at PRSI (Public Relations Society of India) and managed to attend two meetings successfully (one of the advantages of being a part of a large organization where the company bears your membership fee). So life is all smooth and peaceful. Am working very hard at work and am proud about it !
On top of my guilt list is – Not updating my dear dear dear blog, the space that I created for myself in this world with a lot of passion! Though I have many many things in mind which I would like to write about and express, its just not happening. But this guilt is causing a lot of stress in my mind and I’ve decided to give it my best shot. So here we go with some updates…
Having moved to ECC, there are many good things happening in life. I’ve completed several projects in these three months. The most remarkable achievement being – ‘Reflections’, a booklet on ECC’s Recreation Club activities and a souvenir called ‘Art Heritage of India’ comprising of paintings by a well-known painter Mr.Rajam (my boss’s Mama). These books were released at an event by L&T’s CFO Mr.Y.M Deostalee. It was a moment of pride! In the beginning of last month, I had the opportunity to travel to Delhi to visit DIAL- Delhi International Airport Limited. Needless to say, it was a amazing experience.
ECC is buzzing with activity all the time. The campus is amazing with its award winning huge buildings and it’s a great feeling when you walk into this place every day (though I always wish to be paid a little more). Invariably there is some inauguration, stall, mela, carnival, health check-ups etc happening all the time around the campus. Above all, the food here is pretty good. Soups, veggie salads, fruits, butter milk….quite a balanced and nutritious meal at a really subsidized cost.
I’ve become a member at PRSI (Public Relations Society of India) and managed to attend two meetings successfully (one of the advantages of being a part of a large organization where the company bears your membership fee). So life is all smooth and peaceful. Am working very hard at work and am proud about it !
Friday, March 5, 2010
A hilarious mail from a frustrated victim of chain mails
This morning at office while I opened my mailbox, as usual I found some forwards occupying a whole lot of space in mail box with a warning saying ‘you have exceeded the maximum mail storage limit’. While I began clearing them, found the one below. Quite a hilarious one…thanks to the one who forwarded this to me and a bigger thanks to the one who wrote this…good job guys!
Though it’s against my principle to include forwarded stuff here, but today I really appreciate the creativity of this person who has written the below hence found it worth blogging. Am jus giving room for creativity!
Mail subject: A hilarious mail from a frustrated victim of chain mails…
I wanted to thank all my friends and family who have forwarded chain letters to me in 2003, 2004, 2005, 2006, 2007, 2008, 2009 and continuing it in 2010 also.......BECAUSE OF YOUR KINDNESS:
· I stopped drinking Coca Cola after I found out that it's good for removing toilet stains.
· I stopped going to the movies for fear of sitting on a needle infected with AIDS.
· Forwarded hundreds of mails but still waiting for FREE DESKTOP, LAPTOP, CAMERA, CELLPHONE etc…..
· I smell like a wet dog since I stopped using deodorants because they cause cancer...
· I don't leave my car in the parking lot or any other place and sometimes I even have to walk about 7 blocks for fear that someone will drug me with a perfume sample and try to rob me.
· I also stopped answering the phone for fear that they may ask me to dial a stupid number and then I get a phone bill with calls to Uganda, Pakistan, Singapore and Tokyo...
· I also stopped drinking anything out of a Can for fear that I will get sick from the rat feces and urine.
· I also donated all my savings to the Amy Bruce account. A sick girl that was about to die in the hospital about 7,000 times.... (Poor girl! she's been 7 since 1993...)
· Still open to help somebody from Nigeria who wants to use my account to transfer his uncle's property of $ 100 million. So much trustworthy.
· I have forwarded 35 emails to 400 people hoping that Ericsson or Nokia will send me latest mobile phones but those models are also obsolete now.
· Made some Hundred wishes before forwarding those Ganesh , Tirupathi Balaji pics etc. Now most of those 'Wishes' are already married (to someone else)
NOW IMPORTANT NOTE: If you do not send this e-mail to at least 11,246 people in the next 10 seconds, a bird will Pee on your head today at 6:30pm. Nothing has happened till now....................... but who knows. So please forward.
Though it’s against my principle to include forwarded stuff here, but today I really appreciate the creativity of this person who has written the below hence found it worth blogging. Am jus giving room for creativity!
Mail subject: A hilarious mail from a frustrated victim of chain mails…
I wanted to thank all my friends and family who have forwarded chain letters to me in 2003, 2004, 2005, 2006, 2007, 2008, 2009 and continuing it in 2010 also.......BECAUSE OF YOUR KINDNESS:
· I stopped drinking Coca Cola after I found out that it's good for removing toilet stains.
· I stopped going to the movies for fear of sitting on a needle infected with AIDS.
· Forwarded hundreds of mails but still waiting for FREE DESKTOP, LAPTOP, CAMERA, CELLPHONE etc…..
· I smell like a wet dog since I stopped using deodorants because they cause cancer...
· I don't leave my car in the parking lot or any other place and sometimes I even have to walk about 7 blocks for fear that someone will drug me with a perfume sample and try to rob me.
· I also stopped answering the phone for fear that they may ask me to dial a stupid number and then I get a phone bill with calls to Uganda, Pakistan, Singapore and Tokyo...
· I also stopped drinking anything out of a Can for fear that I will get sick from the rat feces and urine.
· I also donated all my savings to the Amy Bruce account. A sick girl that was about to die in the hospital about 7,000 times.... (Poor girl! she's been 7 since 1993...)
· Still open to help somebody from Nigeria who wants to use my account to transfer his uncle's property of $ 100 million. So much trustworthy.
· I have forwarded 35 emails to 400 people hoping that Ericsson or Nokia will send me latest mobile phones but those models are also obsolete now.
· Made some Hundred wishes before forwarding those Ganesh , Tirupathi Balaji pics etc. Now most of those 'Wishes' are already married (to someone else)
NOW IMPORTANT NOTE: If you do not send this e-mail to at least 11,246 people in the next 10 seconds, a bird will Pee on your head today at 6:30pm. Nothing has happened till now....................... but who knows. So please forward.
Friday, January 8, 2010
10 Club House Rd
Its 11.13am and I have just another seven hours left at Larsen & Toubro Valves Business unit. I have been looking forward to this day for the past three to four months and now that it is time to bid fare well, I find my throat hurting, my mind disturbed, my eyes watery and my voice stammering. I think am going to be missing this place................move on!
When I walked into 10, Club House road in Feb 2008 the first hand that greeted me, the first hand that gave me my offer letter and then when I joined the company the first hand that showed me my seat and the first hand that offered me coffee is the hand that I decided to hold for life! Yes, I met Kumz as a responsible HR professional at L&T taking my interview when I first stepped into the organisation. And from then on he became my very best friend at office. We had a great time working together and am really really going to miss this friend at work.
The second face to simile at me was Mahalakshmi! We roamed around the streets of mount road in rain and shine, made fun of all the guys around and laughed our lives out together. Ramakrishna, Senthur, GRT, Thakkudas, Spencers, Satyam, office canteen.....fun unlimted! There was no hide and seek between us and office was such a great place in each other’s company.
There are many interesting personalities here…I cannot forget Jose, Raghu, BN, AD, AKB, Mariappan, Shankar, Devarajan, Deepa, Padmaja, Priya, Bhama and Babu with whom I spent quality time.
Some people are to be remembered and respected all your life because they have a direct impact on you. I can never forget Mr.Rajanish, a moving encyclopaedia full of facts and interesting experiences. Rajanish shares from his rich experiences and it’s never been just gyan or textbook knowledge. I always felt completely re-charged and rejuvenated after a meeting with him. He blows hot and blows cold and that’s just about him! I will carry the spark that you lit in me all through my career!
Above all the rigid IT policy has been a little relaxed today. Hurray…I am able to access and update my blog from office. Yipeeeeee!!
When I walked into 10, Club House road in Feb 2008 the first hand that greeted me, the first hand that gave me my offer letter and then when I joined the company the first hand that showed me my seat and the first hand that offered me coffee is the hand that I decided to hold for life! Yes, I met Kumz as a responsible HR professional at L&T taking my interview when I first stepped into the organisation. And from then on he became my very best friend at office. We had a great time working together and am really really going to miss this friend at work.
The second face to simile at me was Mahalakshmi! We roamed around the streets of mount road in rain and shine, made fun of all the guys around and laughed our lives out together. Ramakrishna, Senthur, GRT, Thakkudas, Spencers, Satyam, office canteen.....fun unlimted! There was no hide and seek between us and office was such a great place in each other’s company.
There are many interesting personalities here…I cannot forget Jose, Raghu, BN, AD, AKB, Mariappan, Shankar, Devarajan, Deepa, Padmaja, Priya, Bhama and Babu with whom I spent quality time.
Some people are to be remembered and respected all your life because they have a direct impact on you. I can never forget Mr.Rajanish, a moving encyclopaedia full of facts and interesting experiences. Rajanish shares from his rich experiences and it’s never been just gyan or textbook knowledge. I always felt completely re-charged and rejuvenated after a meeting with him. He blows hot and blows cold and that’s just about him! I will carry the spark that you lit in me all through my career!
Above all the rigid IT policy has been a little relaxed today. Hurray…I am able to access and update my blog from office. Yipeeeeee!!
Friday, January 1, 2010
Bye bye 2009!
2009 has been a very peaceful year for me – as a happy couple we celebrated our very first anniversary, the most wanted shift in my career has nearly fallen into my hands, I had an amazing international vacation, I’ve managed to understand my in-laws and overcome all expectations, my prayers have kept my parents in good health and cheer all through this year, my dearest brother has also managed to balance things in life which is a great relief to me, my little niece Harshitha is growing up and amazing me with her aptitude and behaviour every time we meet…I cant ask for more!
Kumz and me have dinned in the best of restaurants; we’ve eaten almost all kinds of food and shopped till we actually became tired. Movies, games, re-creation etc have all been so fine and so good! I found several new friends, met some interesting personalities, gained new experiences and also renewed several old relationships. Above all, the love of my life is very happy and thats exactly what I always wish for in life. The love and friendship we share is growing enormously with our understanding and affection getting better day-by-day! Today being the last day of the year I am overly excited about my accomplishments.
Since this morning for some reason, I’ve been thinking hard to recall one of the prayers I used to say in school before every period. Just feeling like saying it today because I feel so good….
‘Thank you God for the world so sweet,
Thank you God for the food we eat,
Thank you God for the birds that sing,
Thank you God for every thing’.
My prayer for 2010 (this is again a him that I used to sing in school). Its so meaningful and it speaks of the desire that God goes with you into the future to help you live out your vows.
'Make me a channel of your peace.
Where there is hatred let me bring your love;
Where there is injury your pardon, Lord;
And where there's doubt true faith in you.
Refrain:
Oh, Master grant that I may never seek
So much to be consoled as to console;
To be understood as to understand;
To be loved as to love with all my soul.
Make me a channel of your peace.
Where there's despair in life let me bring hope;
Where there is darkness, only light;
And where there's sadness, ever joy.
Refrain
Make me a channel of your peace.
It is in pardoning that we are pardoned;
In giving to all men that we receive;
And in dying that we're born to eternal life.
Refrain
Wish you a very very happy and peaceful 2010.
Kumz and me have dinned in the best of restaurants; we’ve eaten almost all kinds of food and shopped till we actually became tired. Movies, games, re-creation etc have all been so fine and so good! I found several new friends, met some interesting personalities, gained new experiences and also renewed several old relationships. Above all, the love of my life is very happy and thats exactly what I always wish for in life. The love and friendship we share is growing enormously with our understanding and affection getting better day-by-day! Today being the last day of the year I am overly excited about my accomplishments.
Since this morning for some reason, I’ve been thinking hard to recall one of the prayers I used to say in school before every period. Just feeling like saying it today because I feel so good….
‘Thank you God for the world so sweet,
Thank you God for the food we eat,
Thank you God for the birds that sing,
Thank you God for every thing’.
My prayer for 2010 (this is again a him that I used to sing in school). Its so meaningful and it speaks of the desire that God goes with you into the future to help you live out your vows.
'Make me a channel of your peace.
Where there is hatred let me bring your love;
Where there is injury your pardon, Lord;
And where there's doubt true faith in you.
Refrain:
Oh, Master grant that I may never seek
So much to be consoled as to console;
To be understood as to understand;
To be loved as to love with all my soul.
Make me a channel of your peace.
Where there's despair in life let me bring hope;
Where there is darkness, only light;
And where there's sadness, ever joy.
Refrain
Make me a channel of your peace.
It is in pardoning that we are pardoned;
In giving to all men that we receive;
And in dying that we're born to eternal life.
Refrain
Wish you a very very happy and peaceful 2010.
Friday, December 25, 2009
My first meeting with an author...great experience!
21st December 2009 was a special day. I met Chetan Bhagat in person for the very first time while he officially launched his latest book 'Two States' in Chennai at Loyola College. This is the first time in life that i met an author of a book. It was a great show with Kushbo, Suhasini & Shruthi Hassan sharing their opinion on the book and the author was accompanied by the love of his life...the heroine of the book, Anusha Bhagat.
Subscribe to:
Posts (Atom)
