No more of pug ... there are Zoozoos now!

Vodafone’s new brand endorser ‘Zoozoo’ is a perfect proof of creativity and hard work. But advertising is not just about creativity and innovation but it’s more to do with a personal touch and human appeal. The human touch is very important in creating a direct link between customers/prospects and products. Having sent the pug back home, I guess O&M was helpless but to create these egg-headed creatures. Though the character looks cute and its features are unique and admirable, after having seen the pug these zoozoos are not all that impressive.

Among telecom players who are stuck in communicating network efficiency and other such banal issues, Vodafone has been a brave innovator setting many benchmarks. And the O&M has been doing exceptional quality of work consistently over so many years for Vodafone. But this time, the concept certainly lacks the human touch, which was found in the pug!

Olivy, please call the pug back! Enough of tele tubbies.