Remembering Sharad Haksar!

I have been away from photography for the past four years. Photography gives me a big kick and was really passionate about this form of art (may be a science also) ever since I was exposed to it during college (i.e Viscom). After completing my masters, this passion was limited to merely clicking few pic with a standard sony cyber shot digi cam or mostly with my mobile phone. But however, I never put an end to photography or being photographed. This was simply because I found photography as a very very expensive affair (am talking about the period before digital photography came in). And more over, I branched out of core advertising into Corporate Communications where the scope was limited when it came to my profession.

History: In 2001, my interest and knowledge about photography amplified with my exposure to Mr.Sharad Haksar. I was a big fan of his hoardings, near Gemini Flyer outside Woodlands drive in. (both don’t exist today) It is he who proved that public service advertising need not be boring. In one of the hoardings, the visual shows a shuttlecock capped with a condom with the tag line saying "Play it Safe.'' The concepts and composition of Sharad’s pictures are extraordinary. Sharad plunged into digital photography much before anyone else and at a very early age, he won so many awards at the IPA, which is widely regarded as the Photography Oscars.

Today, I came across http://www.1pointsize.com/home.html and was completely fascinated by this website. It is so different… bold, clever and cool. To my surprise and delight, it belongs to Sharad Haksar. Yea… ‘1 point size’ is a creative shop/ ad agency run by Sharad. The entire site is nothing but a clever pencil sketch including the scroll. The unconventional home page displays the artwork designed for different accounts as an animated pencil sketch. The entire website is extremely inventive and that’s typical of Sharad.

Now, with Kumaran (https://kumz.wordpress.com/) around I think am getting back to photography. I am planning to buy a digital SRL very soon, gift it to Kumaran for his birthday and use it myself too! Hehehe…